Delivering the Deal

€100M in proven sponsorship sales success

Partnerships for Growth

Maximise revenue and return

Naming Rights Experts

Ireland’s leading naming rights experts

Richard Tierney Management

Richard Tierney Management is Ireland’s leading commercial consultancy specialising in Entertainment, Arts, Sports & Destinations. Richard Tierney Management has been the lead consultancy in over €100 million plus of sponsorship acquisition and commercial initiatives, including the naming rights of the 3 Arena, the Bord Gais Energy Theatre, and more recently, the SSE Arena Belfast.

Clients

Services

sales agent

• Acquiring partnerships for rights holders
• Maximising commerical potential
• Packaging and representation of assets

Negotiation

• Contract negotiation
• Contract management
• Asset valuation, renewal and exit strategies

Brand Partnerships

• Sponsorship consultancy
• Music industry expertise
• Venue and destination expertise

Commercial Consultancy 

• Naming right consultancy
• Monetising assets
• Forging brand partnerships
• Sponsorship consultancy
• Maximising partnership revenue
• Pouring right consultancy

VENUE/DESTINATION ServiceS

• Commercial planning
• Commercial representation
• Monetising assets – naming rights, founding partners, pouring rights, etc. 
• Valuations
• Retail management 
• Market overview and competitor analysis 
• Ticketing management 
• Licensing new build consultancy – optimum performance

retail performance analysis

• Market overview and competitor analysis
• Venue and destination expertise

Richard Tierney

Richard Tierney, Managing Director, has been in the sports and entertainment industry for 25 years, working across all segments of the business, including promoting, sales, marketing, sponsorship and commercial consultancy, and has personally led over €100 million plus of sponsorship acquisition and commercial initiatives. Richard represented Live Nation in Ireland for 11 years and managed their commercial portfolio exclusively. Prior to setting up RTM, Richard worked for Ireland’s leading concert promoter – Aiken Promotions and Marketing Network.

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